Firm of the Future – Post script

It was a wonderful three-week Tour of Australia, conducting Firm of the Future Forums, Masterclasses, and several other events.

I’d like to thank all of the sponsors for their support, and especially, John Chisholm, Jess Hadley, Matthew Tol, Matthew Burgess, Michael Stewart, Steve Major, and Michael Bradley for all of their work in putting it all together.

But most of all, thank you to those who attended the programs. There were some skeptics, and at the least I hope we made you think. For those who needed a nudge to get started, I hope we delivered.

It’s not easy to change the business model of the professions, but we made progress. We encountered several firm leaders that have either made the transition, or are in the process. We also think we converted many more.

Upon my return, by my VeraSage colleague, Ed Kless, interviewed me, which is available on iTunes as a Podcast or via the Verasage Website.

I hope I get the chance to return to Australia soon!

Thanks everyone,



Below are a few articles reporting the event.

Time to change clock watching – Georgie Dent, BRW, 29/03/2012

Firms gather to hear pricing message – Brianna Everett, Lawyers Weekly, 19/03/2012

Corporate lawyers urged to get tougher on fixed-fees – Olivia Collings, Australia Legal Business, 22/03/2012

Firm of the Future forums

Ronald J Baker, founder, The Verasage Institute

Ron Baker – economist, best selling author, inspiring speaker, pricing expert, knowledge worker advocate and one of the world’s foremost thought leaders for professional firms will be in Australia in March, presenting in Hobart, Melbourne, Brisbane and Sydney.

Today’s professional firms are challenged by a variety of factors: uncertain economic times, new technologies, intensified competition, consolidations, disruptors in the marketplace, difficulties in securing and retaining our best people, and an inability to incorporate new services into a coherent business strategy just to name a few.

There are answers to all of these challenges but those answers require a mindset and business model change.

These full one day forums are primarily based on two of Ron Baker’s best-selling books, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services (2003) and Implementing Value Pricing-A Radical Business Model for Professional Firms (2011).

Those of you that have heard Ron present before know what a brilliant, inspiring, entertaining  and thought provoking speaker he is. Ron confronts the conventional wisdom embodied in traditional professional firm business models, which operate by leveraging people and hours. This old model works but is suboptimal.  There is a much better business model, offering bold, proven strategies for restoring vitality and dynamism to professional firms of all sizes and which is now being used by 1000’s of professionals all over the world.

A practice can be run more effectively when it becomes a knowledge firm rather than merely a product or service firm.

Together with Australian advocates of ‘firm of the future’ philosophies and value based pricing, these forums will provide real life experiences and insights into how practices and their clients have and can adapt to an entirely new and better business model.

Creating such a firm is not for everyone as it requires leaders to think differently than they have in the past about whyhow and what they do, but if you are one of those professionals who would like to learn about a business model that has incredible benefits for you, your people and your clients then this is a day you should not miss.

* If this seminar is relevant to your immediate or long term needs in relation to your professional development and practice then you should claim one CPD/CLE point per hour of attendance.

Service Guarantee: We are so sure you’ll be satisfied with this program, if for any reason you are not, you only pay for the value you think you received.

Early Bird Offer: Early bird prices are on offer until the 24th of February for Forum, MasterClass and Package Tickets. Be sure to get in before then to save up to $200!

Click here to see program details

Here’s a taste of whats to come: